What is Marketing? The Definition of Marketing
It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses or directly to consumers . Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers approach the planning stage of marketing. Modern marketing began in the 1950s when people started to use more than just print media to endorse a product. For example, exchanging requires mechanisms for a transaction, which consist of more than simply a price or place. Exchanging requires, among other things, the transfer of ownership. For example, when you buy a car, you sign documents that transfer the car’s title from the seller to you. Supplier brands will be able to advertise to Morrisons’ customers through its owned and external media platforms, using its loyalty and ecommerce data to “maximise ROI”. Marketing, the sum of activities involved in directing th